About
I’m a product designer in Tbilisi. Fifteen years ago I started in CG and VFX, moved through UI/UX, and now design AI-native products. That path means I treat a product the way a director treats a frame: research decides what’s in it, craft decides how it feels, and everything that doesn’t earn its place gets cut.
I’ve led design for 40+ global startups, co-founded a design academy where I still mentor, and held founder and C-level seats — so I read the business as fluently as the craft. The work here is documented the same way it was made: problem, evidence, decisions, results. Including the features that had to be killed.
2013 — 2019
CG, VFX & broadcast
Motion graphics, 3D tracking, CG supervision. Learning to think like a director and cut like an editor.
2019 — present
Product & UI/UX
Head of Design for 40+ global startups, principal product design, and a design academy I co-founded.
Now
AI-native products
Designing and building products where the model is a material, not the pitch.
15+
Years in the craft
40+
Startups & brands
3
Careers, one practice
C-lvl
Founder & exec seats
Skills & Expertise
Experience
Co-Founder & Mentor
Novatori
UI/UX design academy. I built the curriculum and still run mentorship and critiques — teaching the fundamentals is how you prove you have them.
Senior Product Designer
Riseapps
Product design for client work, part-time and remote.
Principal Product Designer
MaxinAI
Principal-level product design across AI and data products.
Head of Design
Webiz
Led design for 40+ global startups — research, product design and design systems, plus the team that shipped them.
Senior CG Generalist
HOLMES&WATSON
3D modelling and camera tracking with SynthEyes, PFTrack and Boujou. Maya, Cinema 4D, ZBrush.
Computer Graphic Supervisor
Aussie Adrenaline
Led CG teams and game-development asset pipelines on a long-running freelance engagement.
Lead Motion Design Artist
Rustavi 2 Broadcasting
Broadcast motion graphics on air daily, leading a small design team.
Motion Graphic & VFX Artist
Kedi Studio
Motion design and visual effects — where the craft started.
How I work
The best features disappear into the experience. Users don’t notice the thing that helped them — they just notice it got easier. My job is to make the decision, prove it with evidence, and then get out of the way.
Have a product that needs finishing?
One person, end to end — research, UX, UI, and the shipped result.