Giorgi Matiashvili · Head of Design · Design Engineer (AI)
I lead design and I ship the code. I started in CG and VFX in 2010, moved through UI/UX, and now design, code and automate AI products. That path means I treat a product the way a director treats a frame: research decides what’s in it, craft decides how it feels, and everything that doesn’t earn its place gets cut.
As Head of Design at Webiz I led design for 40+ startups. I co-founded a design academy where I mentored, and I founded Suppo, so I read the business as fluently as the craft. The work here is documented the same way it was made: problem, evidence, decisions, results. Including the features that had to be killed.
- 15+
- Years, since 2010
- 40+
- Startups I led design for at Webiz
- 2
- Founded or co-founded: Suppo, Novatori
- 7
- Case studies, problem to result
My work history
13 rolesDesign & Marketing Lead
Dec 2025 to presentMYBC · SupernovaCurrent
Design and marketing for an online casino and sportsbook, in parallel at Supernova: the product redesign, landing pages, video ads, and the AI tools that produce them at volume.
Head of Design
Oct 2018 to Apr 2022Webiz
Led design for 40+ global startups: research, product design and design systems, plus the team that shipped them.
Principal Product Designer
Nov 2022 to Apr 2023TapNation, Paris
Product design for a Paris mobile games publisher: roadmap and requirements with product and engineering, then the flows and screens.
Principal Product Designer
Nov 2021 to Apr 2022MaxinAI
Principal-level product design across AI and data products.
Senior Product Designer
Feb to Aug 2023RiseappsPart-time, remote
Wireframes, prototypes, user flows and final UI for client products, with user research and usability testing behind the decisions.
Co-Founder & Mentor
Oct 2022 to Nov 2025Novatori
UI/UX design academy. I built the curriculum and ran mentorship and critiques. Teaching the fundamentals is how you prove you have them.
CG, VFX and broadcast, 2010 to 20197 roles
Computer Graphic Supervisor
Apr 2014 to Oct 2019Aussie AdrenalineFreelance
Led a CG team on game projects in Sydney: asset pipelines, schedules, and the game interfaces, menus and icons that went with them.
Senior CG Generalist
Apr to Sep 2019HOLMES&WATSON
3D modelling and camera tracking with SynthEyes, PFTrack and Boujou. Maya, Cinema 4D, ZBrush, After Effects.
Lead Motion Design Artist
Mar 2014 to Jul 2016Rustavi 2 Broadcasting Company
Broadcast motion graphics on air daily, leading a small team of motion designers.
Motion Graphic Artist & VFX Artist
Jun 2013 to May 2014Kedi Studio
Motion design and visual effects for commercials and social content.
Computer Graphic Generalist
2013Iberia Stars Production
Web Designer
2013Georgian Futsal Association
Websites designed and built to brief, responsive across desktop, tablet and mobile.
CG Generalist
2010 to 2013Aka Studio
CG visuals for commercials and print, integrated into live-action plates.
Tools
14- Design
- Figma
- Build
- Next.js
- React
- SvelteKit
- React Native
- Supabase
- AI and automation
- Multi-agent pipelines
- Image and video generation
- n8n
- Measure
- Amplitude
- Motion and 3D
- After Effects
- Cinema 4D
- Maya
- Blender
Three careers, one practice
CG, VFX and broadcast
Motion graphics, 3D tracking, CG supervision, on air daily at Rustavi 2. Learning to think like a director and cut like an editor.
Product and UI/UX
Head of Design at Webiz, where I led design for 40+ startups. Principal product designer at TapNation and MaxinAI, a design academy I co-founded, and now design and marketing lead at MYBC.
AI-native products
Designing, coding and automating AI products end to end: Suppo, Goldmarket and the MYBC marketing tools.
The best features disappear into the experience. Users don’t notice the thing that helped them. They just notice it got easier. My job is to make the decision, prove it with evidence, and then get out of the way.
Skills & Expertise
- Lead
- Design direction
- Critique
- Mentoring
- Build
- Front-end in Next.js and React
- Native apps in React Native
- AI agents
- Deploys
- Research
- User Research
- Journey Mapping
- Usability Testing
- Structure
- Information Architecture
- User Flows
- Wireframing
- Prototyping
- Craft
- Design Systems
- UI Design
- Motion & 3D
- Art Direction