Open to work · Tbilisi · Remote

Products that work.

Ready to launch.

I design and build functional, finished digital products, from research to the screens people actually use. Fifteen years across CG, UI/UX and product design.

Get in touch
01
About
Giorgi Matiashvili, product designer, Tbilisi

15+

Years across CG, UI/UX and product

40+

Startups and brands shipped for

3

Careers folded into one practice

Fifteen years of making things look right and work right.

I started in CG and VFX, moved through UI/UX, and now design AI-native products. That path means I treat a product the way a director treats a frame: research decides what’s in it, craft decides how it feels, and everything that doesn’t earn its place gets cut.

The work here is documented the same way it was made: problem, evidence, decisions, results. Including the features that had to be killed.

Expertise

User ResearchJourney MappingWireframingPrototypingUsability TestingDesign SystemsiOS & Android DesignMarketing AutomationFigma

Experience

Design & Marketing Lead

MYBC · Supernova

2025 - Present

Co-Founder & Mentor

Novatori

2022 - 2025

Senior Product Designer

Riseapps

2023

Principal Product Designer

TapNation

2022 - 2023

Principal Product Designer

MaxinAI

2021 - 2022

Head of Design Studio

Webiz

2018 - 2022

Lead CG Supervisor & UI/UX Designer

Aussie Adrenaline

2013 - 2019

Lead Motion Graphics Artist

Rustavi 2

2013 - 2016
03
AI Lab

AI that does the job. Not AI on a slide.

Nine tools · six live · built while designing

04
Process

How I work. No mystery.

10–12 weeks · founders, PMs, engineers

01Research

Talk to the people using it

Interviews until the same complaint repeats. That repeat is the problem.

Ranked complaints

02Diagnose

Find the moment it breaks

Walk a first session step by step. It is never where the team thinks.

Journey map · personas

03Test

Try a few ways. Kill most.

Rough versions, tested against each other. Keep the one that works.

Flows · wireframes · prototype

04Ship

Ship it and check the numbers

Every screen, including empty, loading and failed. Then measure.

Final UI · results

05
Capabilities

Product design is the spine. Not the whole body.

Three careers in one practice: CG and film, product design, AI.

Product design

01
User researchJourney mapsPersonasIA & flowsWireframesPrototypesUsability testing

Interface & systems

02
UI designDesign systemsFigma librariesTokensAccessibilityWeb & mobileDev handoff

Front-end & build

03
Next.jsReactSvelteTailwindSupabaseWordPress / WooServer admin

AI & automation

04
Agent pipelinesImage modelsVideo modelsVoice agentsPrompt systemsn8nCustom tooling

Film & photo

05
DirectingCamera operationLightingEditingColor gradingProduct photographyStoryboards

Motion & 3D

06
After EffectsCinema 4DMayaZBrushVFX compositingCamera trackingBroadcast graphics

Brand & marketing

07
Brand identityLogo systemsAd creativeLanding pagesPaid socialSEOAnalytics

Leadership

08
Head of designTeam buildingCritiqueMentoringCurriculumFractional C-level40+ startups

One person · research → design → build → film → launch

06
Contact

Have a product
that needs finishing?

Open to work · Tbilisi · Remote worldwide