Marketing automation · 2026
The one-person marketing department
Marketing automation is the set of tools that draw, write and schedule marketing for two clients, the casino MYBC and goldmarket.ge. I built them, and a person still taps approve.
- Category
- Marketing automation · AI tools
- Role
- Design & Marketing Lead · Creative Technologist
- Timeline
- 2026 · ongoing
- Year
- 2026
- Status
- Live
- Client
- MYBC and Goldmarket
- Problem
- Two clients needed a marketing team’s output from one designer, starting with a card for each of 15,451 games.
- What I did
- I built tools that draw, write and schedule the work, and a person taps approve before anything goes out.
- Result
- 14,960 game cards shipped from a catalog of 15,451, at four to seven cents of model fees each.
01 Problem
Two clients, one designer, a marketing team’s workload
MYBC needed an ad for every match in every market and a card for each of 15,451 games. Goldmarket needed Facebook posts twice a day and blog articles. In July I made Goldmarket’s 70 images one by one.
02 Constraints
- 01
Cost per item: four to seven cents a game card, about $0.56 an article under a $25 monthly cap.
- 02
Image models garble Georgian, so every letter on a card is set by code.
- 03
Nothing goes out without a person. Posts wait for a tap, articles stop as drafts, ads import by hand.
03 Approach
Build a tool wherever the work repeats
The tools draw, write and schedule. A person still taps approve before anything goes out.
- 01
Copy what already exists
I measured 10,606 old support chats and 25 real Facebook captions before building anything.
- 02
AI paints, code types
Models paint text-free scenes. Headlines, odds, logos and Georgian letters are set by code.
- 03
A person presses approve
Posts wait for a tap in Telegram. Articles stop as drafts. Ads import by hand.
11.5%
of the first 8,276 cutouts came back hollow
A 100-game sample said every cutout passed. Then the background remover ate dark clothing on dark backgrounds: 950 broken cards. Now an auditor flags any cutout with holes inside the subject and re-cuts it for free.
04 What was killed
Then the engine published five drafts just before three in the morning.
The first version published five drafts at once through one missing flag. They were live for about two minutes. So I killed self-publishing: every article stops as a draft, and the engine never writes a page the shop already owns.
Automate the making. Never automate the publish without a guard on what, not just when.
05 Results
What it did.
- 14,960
- Game cards shippedOut of 15,451 games, at four to seven cents of model fees each
- 195
- Ads in one Meta campaignTwo matches, four languages, imported by hand in six files of 26 to 39 ads
- $0.56
- Per blog articleText, proofread and three images, under a $25 monthly cap
- $1.94
- First two days of social postingTwo days of running, replans included. Ten posts a week, every one tapped
- 35/37
- Support test batteryA 37-scenario battery: answers 35, hands off the rest. Runs in shadow, not live
In context
06 Role and team
- Owned
Designed and built every tool, and locked the look each one reproduces.
- Influenced
What the clients let run alone. The client decides when the support assistant goes live.
- Built with others
MYBC’s developers pull the finished card set from a feed the pipeline publishes.
The tools do the hands. I keep the taste and the approve button, for both clients.
Next: SuppoAn AI receptionist for small businesses in Georgia. Built to answer calls and chats on eight channels from one set of facts; the owner watches from a web portal and a phone app.