E-Seats · 2025

Buying a ticket without ever leaving the event page

E-Seats is a Georgian ticketing platform for concerts, theatre, sport and seminars. I designed the whole product in Figma, in dark and light across three screen sizes.

165

screens · one purchase pattern

Category: Event Ticketing
Role: Product Designer
Platform: Web · responsive
Scope: Full product · design system
Year: 2025

E-Seats, the product shown in a styled scene

01 Problem
A ticket is an impulse, and screens kill it.No research was run, so the brief was mine: every screen between wanting a ticket and having one is a risk. I designed against forced signup, fees shown late and lost tickets.
The event page, price on buttonLanding rows like a poster wallEvent page on a phone
02 Approach
Four sheets, and the event stays behind them.Tickets, details, payment and confirmation each open over the event page. Close one and you are back where you were.
01A guest doorSign in, register, or continue without an account, bordered like the other two.
02Every fee upfrontThe payment sheet itemises tickets, transaction fee and service fee in lari before the button.
03One code per ticketEach ticket gets its own QR code, kept in My Tickets under active and history.
Picking tickets over the eventBuy without an accountEvery fee before paying
Same landing, light themeMy Tickets, active and historyCheckout as a full phone sheet
03 Results
What was designed.165Screens designedCounted across the six renders
6Full rendersDark + light × desktop, tablet, phone
4Steps to a ticketPick, details, pay, confirm
0Forced signupsGuest checkout is a first-class door
In contextIn contextE-seats event page on a MacBook Air on a coral sofa armIn contextE-seats event page, close over the keyboard on a coral sofaIn contextE-seats event page on a MacBook Air on a blue corduroy sofa, from the sideIn contextE-seats event page on a MacBook Air on a cream sofaIn contextE-seats event on an iPhone on a cream sofa cushion
It was never built. Every number above counts screens in the file, not buyers. The light theme is the same design with its colour values swapped.