Event Ticketing2025

E-Seats

Buying a ticket without ever leaving the event page

E-Seats is a Georgian ticketing platform: concerts, theatre, sport, seminars — you find the event, pick a ticket, pay, and the ticket lands in your pocket as a QR code. I designed the whole product: the browsing, the checkout, the account area, and the design system that renders it all in dark and light across desktop, tablet and phone.

Role

Product Designer

Platform

Web · responsive

Scope

Full product · design system

Year

2025

E-Seats event page — a full-width concert photo, description, two date chips and a single buy button with the price on it

01The product

A ticket is an impulse. The design’s job is to not interrupt it.

Someone hears their favourite singer is coming to town and wants two tickets — right now, on whatever device is in their hand. Every extra screen, every forced signup, every surprise fee between wanting and having is where a ticketing site loses the sale. E-Seats is designed around protecting that impulse.

Browsing works like a poster wall.

The landing is rows: this week, trending, then a band per category — concerts, sport, theatre, business, even a rail-travel search. Deeper in, category pages filter by date and venue with chips, not forms. Every card is the same shape: photo, date badge, name, venue.

E-Seats landing page — hero carousel, This Week and Trending rows, category bands for concerts and sport — The landingRows like a poster wall: this week, trending, then one band per category.

E-Seats category browse — category pills in the header, date and venue filter chips, a grid of event cards — BrowseCategory pills up top, date and venue chips on the grid.

The insight

The whole purchase happens on top of the event page. You never leave the thing you’re excited about.

02The purchase

Four steps, all layered over the event page.

The event page has one button, and the price is already on it. From there every step — tickets, details, payment, confirmation — opens as a sheet over the same page, dimmed but visible behind. Close any sheet and you’re exactly where you were, excitement intact.

You can buy without an account.

The gate offers three doors, and the third one is “continue without signing in” — because a first-time buyer with tickets in hand is not the moment for a registration form. Checkout collects name, email and phone anyway, so the tickets always have somewhere to go. For those who do sign in: a phone number and a code, with Google and Facebook as the fallback.

SolvesForced signup, abandoned cart

E-Seats checkout gate — sign in, register, or a bordered third option: continue without an account — The gateSign in, register — or the third button: buy without an account.

E-Seats sign-in dialog — phone number with +995 prefilled, then Google and Facebook options — Sign inA phone number first. Google and Facebook for everyone else.

Pick, confirm, and see the fees before you pay.

Ticket types are rows with steppers — price per type, the 10-ticket limit stated right in the sheet. The next sheet restates the full order — sector, row, amount — above the contact fields, and the payment sheet itemises the total: tickets, transaction fee, service fee, then the button. No fee appears for the first time on a receipt.

SolvesSurprise costs at the end

E-Seats ticket picker over the event page — standard and VIP ticket rows with steppers and prices in lari — Pick ticketsTicket types with steppers, price per type, a 10-ticket cap stated in place.

E-Seats order sheet — chosen tickets with sector and row, then name, surname, email and phone fields — Your detailsThe order restated — sector, row, price — above four contact fields.

E-Seats payment sheet — payment method options above an itemised total: tickets, transaction fee, service fee — PayMethods on top; below them the itemised truth — tickets, transaction fee, service fee.

The ticket is a QR code — and it’s hard to lose.

The confirmation is the one loud screen in the flow: a green sheet holding each ticket with its own QR code, above every fact of the order — date, venue, holder, phone. The same tickets live under My Tickets, split into active and history, for the moment at the door.

Solves“Where’s my ticket?”

E-Seats order confirmation — a green sheet holding three tickets, each with its own QR code, above the order facts — The ticketA green receipt you can’t misread: one QR per ticket, every order fact underneath.

E-Seats My Tickets page — active and history tabs over a row of event cards — My ticketsActive and history. The QR is never more than two taps away.

03The system

Designed once, rendered six ways.

The whole product exists in dark and light, on desktop, tablet and phone — six full renders of the same design, 165 screens in all. That’s only sustainable because every colour in the interface is a named token carrying a dark value and a light value: swap the values and the theme follows, no redesign.

Tokens do the theming.

The variables table is the contract: background, cards, text, brand — each a token with its two values. The light theme is the proof that it works: the same landing, the same components, nothing redrawn.