MYBC

A casino needs more design than one person can draw.

Game cards for a catalog of fifteen thousand titles. Performance ads for every match, in every market. Campaign banners for every final. A landing page for every promotion. A news site posting daily. Support questions arriving around the clock, in nine languages. And one designer.

A pipeline that redrew the whole game catalog.

Thumb2Hero is a tool I built that turns any provider’s thumbnail into a card in our house style. It looks at the original art, writes down what the game is actually about, redraws the hero as a single 3D character, cuts it out, picks a colour gradient from the original, and checks its own work. Anything it isn’t sure about lands in a review queue for me.

Then the cutouts started eating people.

The background remover hollowed out dark clothing on dark backgrounds — black suits and dresses came back as outlines. By the time I caught it, 950 of the first 8,276 cutouts were broken. Eleven and a half percent, and no human was ever going to eyeball fifteen thousand images to find them.

So the pipeline got an auditor: a check that flags any cutout with transparent holes inside the subject, plus a colour audit that compares each cutout against its own generation. Both run on every card, and flagged ones re-cut automatically — for free, since the art already exists.

At fifteen thousand images you don’t check quality. You build the thing that checks quality.

An ad factory that turns a fixture list into finished campaigns.

Automato makes the performance ads. Give it a match and an offer, and it produces finished Meta creatives. Every ad is two layers: an AI-painted scene that is banned from containing any text, and a precise template on top that owns the logo, the odds, the headline and the responsible-gambling chrome. The AI never touches the typography, so nothing ships with melted letters.

One locked template, a new story every match day.

Campaign banners run on a design system I locked after eleven rejected versions: dark navy, hex grid, one cinematic object in the middle, the quiz tag, the orange claim button. Only the story changes — the AI renders the scene, the system holds everything else still.

A newsroom that posts itself — with a human holding the button.

MYBC also runs a sports news site, mybc.news, publishing in seven languages. I built its social pipeline: every half hour it reads the newest stories, an AI scores them — flagging legal risk and stale news on its own — and writes the Facebook caption in the page’s measured voice. Hook line in caps, one line of context, no hashtags, because the real captions it studied had none.

Seven promo pages that know who’s looking at them.

Every promotion gets a landing page, and every page knows your state: logged out, logged in, bonus claimed, first deposit made. The hero, the copy and the button all change with it — a visitor is asked to sign up, a player is asked to claim. The pages are generated from Python assemblers, so a fix to one component propagates to the whole set on the next build.

An AI support agent that writes like the team — because it studied the team.

Support runs on LiveChat, in nine languages, around the clock. I built an assistant for it the same way I built the art pipeline: from the client’s own data. It mined 10,606 archived conversations into a 70-topic knowledge base, reads the customer’s real account state before answering, and every draft is reviewed by a second AI before anything is sent. When it isn’t sure, it hands the chat to a human — with a briefing note, so the customer never repeats themselves.