Goldmarket · 2026

A gold marketplace, designed, coded and shipped

Goldmarket is a Georgian online marketplace for gold and jewellery. I designed and coded the site, the platform under it, its speed work and the iOS and Android app.

Category: Marketplace · Web + Mobile
Role: Product Designer · Developer
Timeline: 2026 · ongoing
Platform: Web · iOS · Android
Year: 2026
Status: Live

Visit the live productgoldmarket.ge(opens in a new tab)

Problem: People buy gold from strangers here, and there is no checkout. Trust has to come from the page.
What I did: I designed and coded the site, the platform under it, its speed work and the iOS and Android app, now in TestFlight.
Result: The biggest photo on the homepage now shows in 0.7s, down from 1.5s. GTmetrix grade went from B · 88 to A · 99.

Goldmarket, the product shown in a styled scene

01 Problem
Selling gold online must not feel like classifiedsPeople buy gold from strangers here. A seller photographs a piece and lists it, a buyer filters by purity or stone and calls. No checkout, so trust has to come from the page.
Listing photos in the app viewerNative app homeApp listing, photos first
02 Constraints01No checkout and no escrow. The deal happens between two people, so the page has to carry the trust.
02Sellers are jewellers, pawnshops and individuals with a phone camera, not designers.
03Every page is full of 4K jewellery photography, which is slow by default.
03 Approach
Dark green, gold accents, and the price up frontEverything a buyer does ends in one phone call. I built the listing around that call and put today’s gold price on the homepage.
01Honest gold priceWorld spot price at the official exchange rate, no hidden spread, and a calculator for yours.
02Filters that speak jewellerPurity, metal, stone, hallmark, weight, with live counts and no page reload.
03The app writes listingsPhotograph a piece, say a sentence, the app fills in the listing. Still in testing.
Rings catalog with jeweller filtersApp catalog gridSign in with a phone number
04 What didn’t work
My cleverest optimisation made the site slower.I preloaded every gallery image and full-size original. The product page swelled to 4.6 MB and taps felt two to three seconds late. Loading full size only when the lightbox opens cut it to around 460 KB.
Fast is what the thumb feels, not what the waterfall shows.
Listing page with seller call barGold price and calculator
05 Results
What it did.A · 99GTmetrix gradeFrom B · 88
0.7sLargest paintFrom 1.5s
941 KBHomepage weightFrom 2.78 MB
0 msTotal blocking timeNothing fights the first tap
In contextIn contextgoldmarket.ge on a MacBook on a glass table over a slatted wooden baseIn contextgoldmarket.ge on a MacBook tilted on the slatted benchIn contextgoldmarket.ge on a MacBook on the slatted bench, from the rightIn contextgoldmarket.ge on a MacBook on the slatted bench, closeIn contextgoldmarket.ge on a display standing on the slatted bench
06 Role and teamOwnedDesign, front-end, back-end, servers, the speed work and the React Native app for iPhone and Android.
Built with othersNone. The whole build is one pair of hands.
People call about wedding rings through this site. It has to feel like a jeweller, not a website, and answer the first tap at once.